Introduction
This filter is specifically designed for Mobile App Install events, addressing potential mismatches related to SDK Fraud. It is integrated with Adjust but can also work with the following parameters:
- begin_install_time
- finish_install_time
- landing_page_time
Setup
The filter includes a configurable tolerance in seconds, which prevents conversions from being flagged despite slight technical discrepancies in time recordings. By default, this tolerance is set to 5 seconds.
Parameters Considered
- Install Begin Time
- Install Finish Time
- Landing Page Time (optional extra parameter)
- Conversion Time
- Click Time
Validation Checks
The filter performs the following sequential checks to identify potential anomalies:
Begin Install Time Validation:
Ensure that: Begin Install Time < Install Finish Time (+ Tolerance)
Landing Page Time Validation:
Ensure that: Landing Page Time < Install Begin Time (+ Tolerance)
Install Finish Time Validation:
Ensure that: Install Finish Time < Conversion Time (+ Tolerance)
Click Time Validation:
Ensure that: Click Time < Landing Page Time (+ Tolerance)
By systematically applying these checks, the filter identifies and flags events that deviate from expected behavior, ensuring the integrity of reported app install conversions.