Introduction
The filter blocks conversions when the session, or CTIT, falls outside the defined range, either below the minimum or above the maximum value defined in the filter settings. Session time refers to the duration between a click and the corresponding install. As such, this filter is applicable only to conversions.
Setup
Users can configure the following thresholds:
- Minimum Time
- Maximum Time
Both thresholds can be specified in Days, Hours, Minutes, and Seconds.
Useful Note
When the CTIT remains within the defined limits but you notice on average that the time tends to be always closer to the minimum value, this could be a sign of low quality due to incentivized traffic. If that is the case and you want to limit the volumes of incentivized traffic, consider using also the Low Session Time Anomally filter.