Reports and Logs
Conversion Reports
Last Updated: 9 June, 2025Introduction The 24Metrics platform delivers advanced data analytics, allowing users to filter and group results using virtually any data point. Its robust reporting tools include click logs, postback logs, server logs, shared reports, and more. The Conversion Report offers access to raw conversion data, enabling detailed analysis and actionable insights. Key Features Advanced Filtering: Filter...
Shared Reports
Last Updated: 9 June, 2025Introduction Shared reports in 24Metrics allow you to give affiliates access to specific report data via a public link. These can include Overview, Click, Conversion, and Event reports. How to Generate and Share Reports Go to the Reports section and select the report type (Overview, Click, Conversion, or Events). Apply relevant filters to narrow the...
Export Reports
Last Updated: 9 June, 2025Introduction The Export Reports feature in 24Metrics lets you download data as a CSV file for offline analysis or sharing with teammates and other departments. Available Reports for Export You can export the following reports: Overview Report Click Report Conversions Postback Logs Daily Reports Impressions Report How to Export CSV Reports Navigate to the desired...
Click Reports
Last Updated: 9 June, 2025Introduction 24Metrics delivers powerful analytics with flexible filtering and grouping across nearly any data point. Its reporting suite includes comprehensive views of clicks, impressions, conversions, event logs, and more. Click Report The Click Report provides in-depth visibility into campaign click data. Users can filter and group results by Publisher, Offer, Sub ID, User Agent, IP...
Server Logs
Last Updated: 9 June, 2025Introduction Server Logs is a comprehensive reporting tool that extends beyond standard reporting, capturing both successfully recorded results (e.g., conversions and events) and rejected or error responses. Accessing Server Logs Server Logs can be accessed from the dedicated section in the Main Menu and are divided into three key categories: Conversion Logs Conversion Attribution Logs...
Traffic Insights
Last Updated: 9 June, 2025Introduction Traffic Insights is a real-time analytics tool designed to streamline decision-making by providing key traffic data in an easy-to-access format. How to Enable Traffic Insights To activate Traffic Insights within the Overview Reports: Go to the Overview Reports section. Click Edit Columns. Turn on the Traffic Insights toggle. After activation, the Traffic Insights button...
Download Center
Last Updated: 9 June, 2025Introduction The 24Metrics platform allows users to group, filter, and export reports in CSV format through the Reports section. Exported files remain available in the Download Center for 90 days. Where to Find Exported Reports To download an exported report, navigate to Reports > Download Center and select the desired report from the list. Exportable...
Overview Reports
Last Updated: 9 June, 2025Introduction The Overview Reports offers a detailed analysis of click and conversion data, providing insights by: Advertiser Publisher Offer SubID With its interactive dashboard, users can easily access key metrics and fraud profiles in a centralized view. Important Note: Overview Reports will always show the data in UTC Time Zone even if the user profile...
Postback Logs
Last Updated: 9 June, 2025Inteoduction Postback logs are a critical tool for monitoring, troubleshooting, and analyzing affiliate postbacks, both successful and rejected. Data Captured Each log entry includes detailed information such as: Postback Firing Time Manager ID / Name AdSecurity Transaction ID Offer ID Publisher ID Event ID Postback Type Postback URL IP Address Server Response Time HTTP Status...