Fraud Filters
Third Party Rejection
Last Updated: 3 June, 2025Introduction The filter connects to the Third Party Rejection parameter and requires initial configuration within the Conversion tab of the offer settings. Conversions that have been marked by the advertiser with specific rejection reasons (e.g. rejected, blocked, bots, emulators etc.) can be automatically rejected with this filter. This filter checks the Third-party Rejection parameter “third_party_rejected_reason”...
Conversion Rate Filter
Last Updated: 3 June, 2025Introduction The Conversion Rate Filter is designed to identify and act on conversions that fall outside a predefined CR range, expressed as a percentage. The filter operates based on a minimum number of Clicks and Conversions to ensure statistical validity. Users can apply the filter across various time intervals, including Hourly, Daily, Weekly, and Monthly....
Session Time Filter
Last Updated: 3 June, 2025Introduction The filter blocks conversions when the session, or CTIT, falls outside the defined range, either below the minimum or above the maximum value defined in the filter settings. Session time refers to the duration between a click and the corresponding install. As such, this filter is applicable only to conversions. Setup Users can configure...
Keyword Filter
Last Updated: 3 June, 2025Introduction This keyword filter is primarily designed for Search Campaigns. It allows you to reject traffic based on specific keywords or limit the number of times the same keyword is allowed within a defined time period. To apply this filter, the keyword must be passed in the keyword parameter. E.g. `?keyword=text`. The keyword filter serves...
Conversion Rejection Threshold
Last Updated: 31 May, 2025Introduction The Conversion Rejection Threshold Filter prevents further clicks from being forwarded once the rejection rate for conversions surpasses the predefined threshold. Example: If a SubID generates 300 conversions, and 80% are rejected due to issues like duplicate IPs or VPN usage, the system will block related clicks from being forwarded to the advertiser. Filter...
Device ID Check
Last Updated: 31 May, 2025Introduction The Device ID Check filter is designed to reject clicks that contain an invalid Device ID format. A valid Device ID consists of exactly 36 characters, structured as follows: 8-4-4-4-8. The Device ID is a unique identifier assigned to a specific Android or iOS device. Examples of valid Device IDs: 68753A44-4D6F-1226-9C60-0050E4C00067 39be9ca8-3348-40a2-ab2a-f007800e1550 Setup Applying...
GEO Filter
Last Updated: 31 May, 2025Introduction The GEO Filter provides an efficient way to block clicks or conversions originating from specific countries chosen from a predefined list. At the same time, it can be use to only allow traffic from specific countries. Geo Filter Setup The GEO Filter rejects or allows traffic associated with the countries selected from the drop-down...
ISP Filter
Last Updated: 31 May, 2025Introduction The ISP filter helps block clicks from specific ISPs known for fraudulent behavior. By maintaining a blacklist of such ISPs, this tool safeguards ad campaigns from invalid clicks that could undermine their performance. It operates by identifying and blocking traffic from these flagged ISPs. Setup The filter comes with an extensive list of ISPs...
Data Validation
Last Updated: 29 May, 2025Introduction The Data Validation Filter, previously known as Parameter Check, plays a vital role in fraud detection by ensuring data integrity. It identifies and rejects data containing invalid or empty parameters. Applicable to clicks, impressions, and conversions, this feature improves accuracy in fraud detection on the 24 Metrics platform. Adding a New Parameter: Choose a...
Duplicate User Detection
Last Updated: 29 May, 2025Introduction Duplicate User Detection is vital for ensuring data integrity and combating fraud in digital marketing. This filter identifies and blocks repeated clicks from the same user, enhancing tracking accuracy, reporting reliability, and optimizing ad spend. Key Features of Duplicate User Detection Allowed Duplicates Sets the maximum allowable clicks from a single user within a...
Device Anomaly Detection
Last Updated: 29 May, 2025Introduction The Device Anomaly Detection feature in the Integr8 Platform ensures fraudulent clicks and conversions from outdated devices are blocked, maintaining data accuracy. This guide explains how to configure and optimize this feature. Why Device Anomaly Detection Matters Outdated devices often generate fraudulent activity, corrupting your metrics and data analysis. Implementing this feature safeguards data...
Compliance Checks
Last Updated: 29 May, 2025Introduction In the fast-evolving world of digital advertising, ensuring ad quality and safeguarding users from harmful content is critical. Compliance checks play a pivotal role in achieving this goal by ensuring that the referrer URL aligns with established rules and standards, effectively filtering out undesirable or harmful sources. The primary objective is to uphold the...
Emulator and Bots
Last Updated: 29 May, 2025Introduction In today’s digital marketing arena, combating bot traffic is essential to safeguard advertising budgets and ensure reliable data analytics. As emulators, click farms, and automated bots become increasingly sophisticated, the 24Metrics platform leverages advanced ad fraud detection technologies to protect online businesses. How Does It Work? 24Metrics fraud filter identifies and blocks affiliate clicks...
Wrong Install Time
Last Updated: 26 May, 2025Introduction This filter is specifically designed for Mobile App Install events, addressing potential mismatches related to SDK Fraud. It is integrated with Adjust but can also work with the following parameters: begin_install_time finish_install_time landing_page_time Setup The filter includes a configurable tolerance in seconds, which prevents conversions from being flagged despite slight technical discrepancies in time...
Low Session Time Anomaly
Last Updated: 26 May, 2025Introduction Low Session Time Anomaly filter protects against low-quality or suspicious conversions by evaluating session duration patterns. It prevents conversions from being processed when a high percentage of them occur within an unusually short time after the initial click, suggesting potential fraud. This filter can also be considerd to detect incentivized traffic and it operates...
Click Flooding
Last Updated: 26 May, 2025Introduction Click flooding is a deceptive practice in mobile advertising where fraudsters generate large volumes of fraudulent clicks to manipulate attribution systems. By claiming credit for organic conversions, these spammers inflate click counts and distort conversion data. Impact on Mobile Ads Click flooding adversely affects ad campaigns by reducing conversion rates and prolonging Click-To-Conversion Times...
Fraud Monitoring Mode
Last Updated: 26 May, 2025Introduction The 24Metrics Platform offers users two modes to manage click activity: Reporting Mode and Active Blocking Mode. Reporting Mode, also known as fraud Monitoring Mode, allows users to observe what actions the platform would take if active blocking were enabled. This feature is particularly useful for users who want to familiarize themselves with the...
VPN & Residential Proxy Detection
Last Updated: 26 May, 2025Introduction VPN proxy detection is critical for maintaining data integrity and preventing affiliate fraud. Fraudulent traffic from proxies, VPNs, and spoofed IPs distorts analytics, skews attribution, and costs real money. Our detection system blocks these threats in real time, ensuring your data remains clean and actionable. How the filter works When enabled, our filter automatically...
Click Spam
Last Updated: 14 May, 2025Introduction Click Spam, known also as cookie dropping, is a deceptive tactic where fraudsters generate a high volume of fake clicks to illegitimately claim credit for user conversions. This practice inflates click metrics without delivering genuine user engagement, leading to skewed analytics and wasted advertising budgets. Understanding Click Spam In click spam schemes, malicious...
Sub ID Validity Check
Last Updated: 14 May, 2025Introduction This Sub ID Validity Check filter is designed to block clicks with invalid Sub IDs and can be applied to both clicks and conversions. You can configure what qualifies as a valid Sub ID through the filter settings. Configuration Options Accept Numbers Only: Enable this option to restrict accepted Sub IDs to numerical values...