Built by Marketers. Made for Results.

We know the pain points because we’ve had them all ourselves.

Our Story

24metrics was founded by Sven Hezel, who spent years on both the Advertiser and Network side of Affiliate Marketing. He previously managed over €14 million in annual ad spend at companies like Vistaprint and Innogames, leading media buying teams and running large-scale CPL / CPC campaigns. After facing recurring fraud issues and finding no scalable solution, he decided to build one himself. That’s how 24metrics started in 2015—with the goal of making fraud detection smarter, faster, from the perspective of a digital marketer.  Today, our technology helps clients worldwide protect their ad spend and grow with confidence.

2007 - 2013

Worked in Affiliate Marketing

2014

Began Initial Development

2015

First Prototype and Customers

2017

First Office in Berlin

2021

Launch of Click Screening Solution

2024

Added Impression Screening

Sven Hezel

Founder of 24metrics

Building the most transparent and comprehensive ad fraud prevention platform. Automatic traffic screening across clicks, impressions, and conversions, and making fraud detection accessible through AI-driven guidance and tools.

The technology behind 24metrics

56 TB+ Data Store

Of Raw Data from Clicks, Conversions and Impressions

4 Server Regions

Fault tolerant and low latency below <50ms

12+ Integrations

We have a large number of supported platforms.

3M+ Conversions Daily

uncovering hidden patterns across advertisers.

Fighting Fraud with Scalable AI Analytics and Radical Transparency

Protecting Business from Threats means using AI and Big Data to detect and prevent fraud—like identity theft, DDoS, and click fraud—before it happens, all at high scale.

Realtime User Analytics Based on A.I means leveraging millions of data points to predict user behavior—spotting fraud, filtering low-quality traffic, and identifying high-value customers.

Openness & Transparency means clear data sources, no black boxes, and no client lock-ins—just honest, value-driven technology.

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