Data Validation

Introduction

The Data Validation Filter, previously known as Parameter Check, plays a vital role in fraud detection by ensuring data integrity. It identifies and rejects data containing invalid or empty parameters. Applicable to clicks, impressions, and conversions, this feature improves accuracy in fraud detection on the 24 Metrics platform.

Adding a New Parameter:

• Choose a parameter from the list (e.g., Advertiser, Publisher, Offer ID, Sub ID).
• Assign one ore more “values”
• Set the status: Block or Valid
• Optionally, enable the toggle to reject empty values.
• Save the settings.

Custom Parameters:

• Define a custom parameter
• Define the status as Block or Valid.
• Specify a key-value pair for the custom parameter.
• Optionally, reject empty values.
• Save the configuration.

Multiple Rules:

Add multiple rules for different parameters or for variations of the same parameter by clicking the + NEW PARAMETER button.

Benefits of the Data Validation Filter

1. Enhanced Data Integrity: Filters out invalid or empty parameters, ensuring higher-quality data.
2. Customizable Rules: Offers flexibility by allowing users to define tailored rules for various scenarios.
3. Improved Fraud Detection: Identifies and blocks fraudulent activities effectively, preserving the efficiency of ad campaigns.

Conclusion

The Data Validation Filter is a critical feature in 24 Metrics’ AdSecurity platform, offering robust fraud detection capabilities. Proper configuration minimizes ad fraud risks and ensures data reliability, enhancing campaign success and optimizing ad spend.